DISCOVERING MY MESSAGE

While weighing my options in 2017, a good friend (a fellow coach) called me to catch up.  She was younger than me and would pick my brain around business from time to time.

Ten minutes into our conversation, she tells me, “I just got a client who paid me $40,000. And they paid in full.”

I was shell-shocked. Our most expensive package was $1000 a month. How could someone younger than me do this?

How could someone with zero online presence pull this off?

I thought prices like that were for people with a huge following.

The more I spoke with her, the more pissed off I got. 

She had less experience, less of a track record, and less training.

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And here she was, totally out of left field achieving what I could only dream of.

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I did everything the right way. I got certified. Read books, took classes, and improved my coaching skills religiously. Hired business coaches and marketing teams. Went through at least 20 different courses on growing a business.

But she had a way of talking about her coaching that punched much harder than I did. 

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She had a unique message that resonated on a deeper level than mine did.

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She lived this message with a greater alignment than I did.

She was whole where I was hollow.

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I had looked everywhere "out there" for the answers. She was the first person to show me I had to go deeper within if I really wanted results.

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I had to bring who I was at a primal level up to the surface and create a message around this alignment.

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So I began a journey to do that. I hired her mentor and we started diving into my raw emotions around the coaching industry.

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I was furious with not being able to raise my prices. Run my business full time. Having to sell myself constantly and prove my value over and over again.

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Underneath this rage was fear. I was afraid to ask for more money. Afraid to go out on my own. Afraid to be vulnerable instead of who I was pretending to be.

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Afraid my clients and friends wouldn't accept me for me...and my name would be slandered and dragged through the mud.

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Here's the crazy thing I discovered...

This fury and fear were actually signals from deep within me to embrace my calling. Instead of burying these emotions and hoping they would go away once I became more successful, I tapped into them.

It was in these depths that I discovered I was meant to help coaches. I was meant to guide them through the very things that pissed me off and terrified me.

Instead of running to the next magic bullet, I was meant to create something new that challenged the status quo and helped others just like me.

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And the only way to blaze a new trail was to confront everything I was afraid of.

I quit my coaching position and struck out entirely on my own.

I quadrupled my prices.

I made a rallying cry for owning your value and shook coaches out of the mold of playing small.

I started landing high paying clients left, right and center. Within a year, I hit six figures.

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I didn't have a big following. I didn't have a big brand. But I had a clear message and it was fueled by me walking the talk for the first time in my life. This clarity and vitality became the foundation of my Primal Code blueprint.

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Since 2017 I've been helping my clients get out of their head and into their calling. My mission is to help coaches create wildly lucrative brands that annihilate the status quo.

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The reason I live by this credo is simple.

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When you own your unique value and are aligned with your primal self, not only are you more successful in business, everyone around you benefits.

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Your family, friends, clients, and community benefit from your truth. You're less full of shit, more honest, and more unapologetically you. This gives them permission and frees them to do the same.

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And the biggest benefit of all? Zero anxiety.

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Imagine living in a world right now where all of your clients were your best friends. 

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Where making offers and growing your business wasn't about tactics or scripts. It was about showing up and sharing your message.

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This doesn't have to be a "that'd be nice." This can be your reality.

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If you're ready to unlock your primal code and attract five figure clients who resonate with your unique message, book a free discovery call with me and let's see how we can work together.

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PS - there's no obligation to work with me. I will give you my absolute best. But I will warn you: the majority of people who have this call with me ask to work with me.