Hi - Byron here...

I help brilliant coaches land their dream clients: people who pay five figures in full, show up committed to growth, and deeply resonate with the work.


I created the Genuine Authority Method to help leaders like you set your business apart from the thousands of others chasing clients in your space. The coaches I’ve worked with have used this model to land $10,000, $15,000 and even $20,000 clients who pay in full, leading to six figure businesses and ample time to do what they enjoy with those they love.

Where it All Began

In 2011 I transitioned into life coaching after a career in sales and marketing. I was inspired to show people how to “play big in life.”

The first few years were exciting, especially when I started enrolling my first clients and making an impact in their lives.


But after a few years, the shine started to wear off.


No matter what I did, I was always looking for more clients. For every one I was able to enroll, I would hear “I can’t afford you” for the next five. I knew I was worth more than what I charged but I was terrified if I raised my prices no one would buy from me.


By the time my daughter, Charlotte, was born, I was physically and emotionally exhausted. I would end my days so worn down I couldn’t even play with her. I could feel my time with her beginning to slip away and I worried about ever really being there for her. I had to hit reset and start over.

My Story as a Video

From Life Coach to Genuine Authority

Every bit of advice I got around building a coaching business was around convincing a high volume of $500-$1000/month clients to work with me. Every business coach or consultant I worked with told me to run webinars, build funnels, and go network at every event I could attend.


But I felt a calling to do something different. One of my friends had started attracting clients in the $30,000-$40,000 range and I knew she wasn’t any smarter or “better” at coaching than I was. I picked her brain to find out what she was doing and hired several new mentors she suggested to guide me with my new business.


That’s when I decided to stop calling myself a “coach.” There were hundreds of thousands of coaches out there. But there was only one “me.” I built a new brand message around what made me unique and honed it until it reverberated deep in my bones. I tripled my price and started asking for payment in full.


The next 12 months were tough but full of growth. There were moments when I wanted to go back to my old prices…but soon I started seeing results. I landed my first $15,000 client who paid in full. Then another. Then another. And as I raised my prices yet again, I crossed over six figures for the first time in my business.


By the time my son, Henry was born, I had landed a $30,000 client. For the first time in my entire adult life, I was free - financially, emotionally, and physically.


When I held little Henry in my arms, knowing I was free to really be there for him brought me to tears. And now spending as much time as I want to with my family is a blessing I will never take for granted.


Since 2017 I’ve been helping coaches transform their brand message to reflect their own Genuine Authority. My mission is to show the world there is a better way to build your business. It shouldn’t be this hard for great coaches to land great clients.

What to Do Next:

Step 1

Schedule a free discovery call by clicking the button below so I can better understand you and what you want to accomplish.

Step 2

You'll see a quick form to complete. Fill that out before our conversation so I can best serve you and make the most of our time together.

step 3

Once we have our initial chat and both of us are clear I can help, we'll setup a series of free sessions to start building momentum in your business. If it feels right, you can hire me to keep creating results with you.

Copyright © 2020 GenuineAuthority.com

  • LinkedIn
  • YouTube
  • Facebook